Shinsaegae means “New World.” 신세계백화점 (선물센터/백화점)
This is not a Western-style department store, but a large gift shop devoted to traditional Korean items, such as quilts, baby hanbok clothing, norigae, masks, fans, souvenirs, trinkets, short Korean-style dinner tables, and ceramics.
Shop that carries Korean-themed souvenirs and gift items. Do haggle down the prices. Located inside the building called Western Discount Department Store. Discounted phone number: (213) 739-5045
In 2010, the Los Angeles City Council formally declared Koreatown's borders as Western Avenue, Olympic Boulevard, Vermont Avenue, and 3rd Street, with a business corridor on Western from 3rd to Rosewood Avenue.