Seafood City is one of the most recognizable Filipino American supermarket chains in the United States. This branch is located in North Koreatown / New Filipinotown on Vermont Avenue, just north of Third Street. The cashiers and shelf stockers can speak basic English and Tagalog, as well as a few other Philippine languages and Spanish.
USUAL BUSINESS HOURS: 8:00 am – 9:00 pm, every day
Established over 20 years ago with the opening of its first store in San Diego in Southern California, Seafood City bills itself as a Filipino grocery store that also has the capacity to meet the needs of non-Asians and other Asians in the United States.
SFC has a mix of Asian and Filipino-influenced offerings with practical products to serve a diverse population. The supermarket features seafood and meat, fresh produce (malunggay leaves ☘️), frozen siopao, baked goods, health & beauty items, quick grab-and-go food options, and Filipino ice cream. It carries a selection of Filipino and Asian grocery items, as well as a few American products that one would find in any mainstream supermarket.
Carries Purefoods hotdog and a limited supply of the Pamana brand of bottled halo-halo mix, as well as San Miguel mellorine in ube and macapuno flavors. Also known as imitation ice cream, mellorine is a non-dairy alternative wherein other fats are used instead of milk fat — it’s great for the over half of the Philippine population who are lactose intolerant.
Tropics, Martin Purefoods, Libby’s Vienna Sausages, Argentina corned beef, bagoong, sacks of rice, calamansi powder…
For the Christmas season, there are traditional Philippine lanterns called parol, as well as queso de bola (ball of cheese) that’s a holiday favorite among Filipinos.