Formerly known as The Amore Plaza. Carries the beauty care products of the famous Amore company of South Korea. Their target customers are second-generation Korean Americans who have some familiarity with the brand names from the homeland. Hair Care, Skin Care, & Cosmetics Brands: Iope, Sulwhasoo (pronounced Sohl-hwa-sue), Mirepa, Laneige (including the men’s line), Mamonde… IOPE BB CREAM (SPF 20) with Triple Effect of Brightening, Anti-Wrinkle, UV Protection. Located in Suite #213 on street level. Open seven days a week, 10:00 am – 8:00 pm.
In 2010, the Los Angeles City Council formally declared Koreatown's borders as Western Avenue, Olympic Boulevard, Vermont Avenue, and 3rd Street, with a business corridor on Western from 3rd to Rosewood Avenue.